This animation was projected on a building in one of the most famous avenues of São Paulo, Consolação Avenue!
It was part of a project that we did with Editora Mol to celebrate their 15 years in business, and also the fact that they were able to raise more than 50.000 BRL for charity.
We find it very important to raise awareness and show how social projects contribute to the world.
Here we have the full animation that we made for Editora Mol, plus some of the elements made and studied separately, and the storyboard for comparison.
Client: Editora Mol
Produced by: Hilda Motion
Animation Production: Hilda Motion
Art and Motion Graphics Director: Thais Macedo
Motion Graphics: Bianca Calliari
Producer: Kaku Diniz